If your company has only $100 sales

If your company has only $100 sales
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Simplyfy is the best way to understand the situation.

Assume that your company has only $100 sales.

Then you can easily understand your company's cost structure.

For example, cost of sales is $75.

Then Gross Profit is $25.

If you want to realize $5 operation income, how much can you spend as expense?

It's $20.

You have to sell $100 by $20 expense.

Advertisement, employee and so on.